Making an AD (The Hype)

This short Clip of Rizzle Kicks Song - When i was a youngster serves as a AD for there album. It was released 5 days before the release of the song on YouTube.
The song is rated as the second most popular song on Itunes, they might have not used the best song as to give people incentive to listen to the whole song.

The AD has 47,226 Views in which 20,000 of them were produced in the build up to the music video for the song