Friday 25 October 2013

Synergy

How will I incorporate Synergy?

Well, the lyrics to Roc The Life by Rita Ora inspire our target audience to be in a position like she is, dominant, young and powerful, therefore we chose our synergy to be based around jewellery, it is the connotation of wealth and is a simple and easy idea to run through all our video and album covers etc.

We have a specific necklace that would work well with this, along with the rest of the jewellery I will be wearing in the video.

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