Album Covers Analysis

In order to get an idea of what our target audience wants from a digipack, I looked online to see what album covers have been used to promote artists within the same genre as ours. Firstly starting with Rita Ora's album Ora, which was released in 2012 and was her debut album.

What we can note about these two is that the deluxe album(right)has the same picture, just a teeny bit smaller, and also that the writing and stylized decor is gold. The gold writing is emphasised by the fact it is the Deluxe album, this gives the audience a bit more to focus on, and for bigger fans to feel a bigger connection to the artist.

In our Do's of creating a successful digipack, we were also told the colour scheme should be kept to the maximum of 3 colours, as it could look tacky and overwhelming. The strong point about this album cover is that the picture itself of the artist, even though it is black and white, has a lot of depth to it due to shadows and highlights. The designers have then imposed the vibrant red(or gold)writing with a bold font. As it is a debut album, the artists name is usually always the main focus, apart from the artist herself.

This is the cover art for Rihanna's album Unapologetic. This simple mid shot of her over a white background suffices as the designers have incorporated stylized editing to show the album name, and also other words that resemble graffiti that may be links to lyrics in her featured songs. The colour palette is again simple, black and white writing.

This is Katy Perry's debut album cover One of the Boys. As we can note, again, her face and body are the main subject, as she is placed directly in the middle. They have also enhanced the colours but have kept to pastel like colours for the fonts and have given it a bubbly font, which could represent the type of music that would be on there.