Rita Ora Album Sales

Rita Ora is a relatively new artist, that has made it big within only a matter of years, she is signed to Jay-Z's label Roc Nation, which is an American record label, however she is a British artist with Albanian decent.

Ora debuted at number one on the UK Album chart, with first-week sales of 41,509 copies. Throughout 2012 the album sold 242,500 copies, becoming the thirty-fifth best selling album of the year.

In 2007, Ora had her first music release when she appeared on Craig David's track titled "Awkward" and then again in 2008 on "Where's Your Love" featuring Tinchy Stryder, for which she also appeared in the music video.^[7] Ora began singing in bars in and around London.

Within that album two singles were released 'How We Do(party)' and 'R.I.P' which both hit Number 1 on the UK hit charts.

We chose Rita Ora because she was in the genre that we wanted for our music video, being an R'n'B/Pop artist we were told that to replicate, or to produce a music video that would fit the song would be hard as the conventions of an R'n'B music video rely on materialistic things throughout such as cars, money and expensive clothing. Therefore we chose the song we thought had a more of an urban/rock feel rather than a very upbeat Pop song. This way we could chose locations that could be shown in this type of music video.