Rappers tend to have the camera focus on them through out the music video.
The artist will try to position them selves to show them in a dominating position, usually low angle shots. The videos are very narrative and the artist will gesture what he is rapping about at each part of the song.
The editing is fast paced to match the speed of the lyrics in rap videos. Most of the video the rapper will not actually be rapping and will be lip-syncing due to the amount of narrative in the video, it would be difficult to rap whist doing some of the actions shown.
This Jay Z video show all of the conventions for a rap video, except maybe guns it shows girls with barely anything being worn and showing the artist wealth.
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