-Andrew Goodwins Theory
Amplification, Illustration and Disjunction: Which one did we try to feature in our video? Did we show it well? Did we use it at all or did we go against these theories?
Must remember, our video was artist based.
Laura Mulvey's theory - Dismemberment and the 'Male Gaze': Did we challenge the conventions of a Pop/ R'n'B music video, or did we 'sexualise' our artist?
- We used mainly close up head shots to present the artist, so the target audience could familiarise themselves.
- We also used full length shots, to show outfits.
Visual aspects such as clothing and styling (makeup), why is our video different?
- Minimal makeup, or very natural looking makeup will allow our target audience, young girls, to not only look up to our artist but to see her as one of them, they can relate to her in her visual aspects and they will be able to build a relationship.
Ancillary products - How does what I have said before relate to this? Does it also counter Mulvey's theory, or does it show a more attractive side to the artist.
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