Choosing A Record Label

I had my eyes set on Parlophone Records for a while, as I had researched a tad into it during the summer whilst picking our song choices to get copyright clearance for. Parlophone records has a slightly more wide variety of artists, some are Indie and some are a bit more Pop. What I liked about this label is that whilst it is still independant, it has signed the likes of Tinie Tempah, Eliza Doolittle and Conor Maynard, which are well known slightly new and current artists, so what better way than to promote ours?