FINAL BLOG! Progress Review

Ugh. Its that time of the year again... Moving on from the cool, teen scene to the long hard hours of studying for exams (yay!!)

Anyways, here I am, talking about some stuff that I enjoyed during the year... And some other things :)

Ideas for Evaluation Q.1

-Andrew Goodwins Theory
Amplification, Illustration and Disjunction: Which one did we try to feature in our video? Did we show it well? Did we use it at all or did we go against these theories?

Must remember, our video was artist based.

Laura Mulvey's theory - Dismemberment and the 'Male Gaze': Did we challenge the conventions of a Pop/ R'n'B music video, or did we 'sexualise' our artist?

- We used mainly close up head shots to present the artist, so the target audience could familiarise themselves.
- We also used full length shots, to show outfits.

Visual aspects such as clothing and styling (makeup), why is our video different?
- Minimal makeup, or very natural looking makeup will allow our target audience, young girls, to not only look up to our artist but to see her as one of them, they can relate to her in her visual aspects and they will be able to build a relationship.

Ancillary products - How does what I have said before relate to this? Does it also counter Mulvey's theory, or does it show a more attractive side to the artist.

Guess Im done

Well this the the end of me blogging and I'm pretty sure i promised cats at one point so here some are.

Promise Fulfilled

GL & HF Ashley.

Evaluation Question 1

09. Giselle, Javayl, Ashley from 283goswell on Vimeo. (Video 1)

(Video 2)

 

(Video 3)

(Video 4) 

(Video 5)

(Video 6)

Evaluation Question 4

Getting feedback after the cinema screening was crucial to seeing what my target audience thought about the video. This feedback was good but it may have been biased because although the people giving the feedback were in the target audience for my video, they were also people that i knew and may have given good feedback regardless. When the video was screened in the cinema we got a good response from the audience and lots of positive feedback meaning that our video was well recieved. I looked at the feedback that i got after the video was shown and I found that some of the feedback was very general for example, people saying "it was good" " it was really really good" but others focused on the locations and how we decided to use different locations. Someone also gave me some feedback that i was unable to record and said that the use of filming from daytime to night time was good and gave the video some continuity as well as leading in with the lyrics. but altogether the feedback was mainly positive and it would have maybe been helpful to get some critical feedback so I could see what needed improving and what I could change. I also got some feedback on my ancillary work but i was unable to upload any footage of it. people had varying opinions about it such as "it looks well designed" the feedback wasn't all good as one person said that it didn't look professional and it looks like a students work 

Evaulation Question 4

Taken from these opinions I have learned from my feed back that I should check the focus on the camera when taking each shot as using a different camera it may have different settings that will be distinguishable in the final edit. The transitions could also be a bit smoother instead of cutting to a different scene we could have perhaps cut to a different shot on the same scene more. This would have made the video much more professional looking. Also looking at the shot by the river the lighting their was good we could have gotten up earlier to take shots of other locations when it was brighter. Right now it was a mix of evening, night and day shots, The transition to night wasn't as clean as we would had hoped and is something we need to look out for while editing next time. Other than our music video apparently being "really really good" people said that thy thought our artist put on a nice performance, luckily she was able to hide the fact that she was extremely cold singing without a coat in the middle of December. We as a group thought that in some of the scenes, mostly the locations we recorded first or where there is a lot of people, our artist didn't have as much confidence you could see this by looking the the amount of times she looks away at the camera to see if people were watching. Overall I think that although the reviews of our music video went well there was a few areas in which we fell behind and have room for improvement.

  

Evaluation Question.4

Here I am demonstrating Feedback from our target audience. I showed them both my video and I got responses for that, and then showed one of them my ancillary work.

From both girls I got very good responses, they both enjoyed the music video and gave me positive feedback such as the visual aspects of the artist. Therefore I was pleased with the choices my group had made with that, so the outfits and makeup worked together in forming an artist that was going to attract our target audience.

I also asked about any improvements we could make and I got good critique on our location changes, and that we should try to not focus on only one area of London, but possibly widen our possibilities to make a more enjoyable video.

These two videos are from the cinema screening. This is some feedback we got and the reactions to seeing it on the screen.