Tuesday 24 September 2013

Research: Vernalis Theory

Carol Vernallis studied music videos and looked closely at camerawork and editing.
Her points were
  • Continuity editing is not used in music videos to draw attention to whats on screen
  • Edits are very obvious
  • Jump cuts and special effects are used frequently
  • To give the vide the video some kind of structure a base track is used often.
  • Camera often moves in time with the music.

Rihanna uses base tracks when she is in the chair singing and dancing

There is also jump cuts to the strippers dancing

You can see the obvious editing

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