Music videos are there for the main purpose of promoting the artist. Artists in this age make no money from making music videos as people just watch them for free on youtube and mtv. Music videos are to present the artist to the public and to represent them how the artist or label want them to be for their publicity.
A prime example of this is Lady Gaga ft Beyonce Telephone. This single was so successful that it sold 7.4 million digital copies worldwide. The video was good publicity for Gaga as she was the first star to top 1 billion views on youtube.
This video plays with the "women in jail" genre
It uses lots of product placement
Uses intertextuality of "the pussy wagon' from tarintino
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